Prado Digital · Get reviews from every job
You finish the job, the customer's happy, and they tell you they'll leave a review. Then they get busy, you get busy, and the review never turns up. Google review management fixes that by asking every customer, reminding the ones who forget and answering every review that comes in, so your Google profile keeps up with the work you actually do.
Below are the three ways to get it, how much of your week each one takes, and which one suits a busy tradie.
A$297 + GST / month
$0 setup
30-day guarantee
No lock-in
"Review management" gets used for two very different things. In HR it means staff performance reviews, the yearly sit-down with each person on your team. On this page it means the reviews your customers leave on your Google Business Profile, the stars and comments people read before they decide who to call. If you came looking for staff performance reviews, you'll want an HR page instead.
A done-for-you review request service asks your customers for a Google review after every job, on your business's behalf. It reminds the people who forget, asks the past customers who were never asked and replies to the reviews that come in. You mark the job done, and the service handles everything after that.
Two other things get mixed up with it. Review software sends requests too, but you set it up, write the messages and keep it running yourself. And bought reviews are something else again: they break Google's rules, and an honest service won't go near them.
All three do the same basic job, which is getting more of your customers to leave a review and making sure those reviews get answered. The difference is who does the work and how much of your week it takes.
| Software you run | Done for you | Marketing agency | |
|---|---|---|---|
| Who asks your customers | You, through the app | The service, under your business name | The agency, usually as part of a bigger package |
| Reminders for people who forget | Depends on the tool | Included | Ask them |
| Past customers asked | Only if you load them in | Included | Ask them |
| Replies to new reviews | You write them | Written for you | Ask them |
| Your time each week | Setting up, checking and replying | Marking jobs done | Meetings and approvals |
| Best for | Owners who like running the tools themselves | Busy owners who want it off their plate | Businesses buying all their marketing in one place |
You pay a monthly subscription for a review tool, or use the review request that's built into your job management app. You connect it, write the messages, choose who gets asked and when, and keep an eye on it. On paper it's usually the cheapest way, and it suits an owner who likes setting things up and will actually check on it every week.
The catch is time. Someone has to load the customers, fix the messages that don't get through and reply to the reviews, and when you're flat out that's the first job to slip. A lot of job apps also send one request and stop, with no reminder and nothing for last year's customers. Job management software review requests: are they enough? goes through what they cover and what they miss.
A service runs the whole thing for you. It gets set up once, using whatever way you already record finished jobs, and from then on your customers get asked under your business name while you get on with the next job. The reminders, the past customers, the replies and the updates are all taken care of.
It costs more than a software subscription because someone is doing the work every week, so what you're paying for is the time you get back. It suits a busy owner who wants the reviews coming in and doesn't want one more app to look after.
Bigger agencies often roll reviews into a larger package with a website, ads, SEO and social media. That can make sense if you want one company running all your marketing and you've got the budget for it. Reviews can end up as a small line in a big bill, though, and some packages come with a minimum term, so ask exactly what's done for reviews each month and how long you're locked in. What to look for in a review management company has the questions worth asking before you sign anything.
Done for you sits between the other two. You get the asking, reminding and replying done properly every week without learning another app, and you're only paying for reviews, without a whole marketing package wrapped around them. Google review management tool or done for you? Compared puts the two side by side.
Done-for-you review requests work best for a business that finishes jobs for real customers and can say when each job is done. That's most tradies, like electricians, plumbers, arborists, landscapers, builders, painters and pool services. It also suits other local businesses that work job by job, like cleaners, mechanics, pest control and removalists.
It's a good fit if any of these sound like your week:
Customers say "I'll leave you a review" and then never do.
The business down the road has three times the reviews, and their work is no better than yours.
Asking face to face feels awkward, so it keeps getting put off.
You've got a year of happy customers who were never asked.
Reviews come in and sit there with no reply because you're on the tools.
It's a poor fit if you run lots of locations across many review sites and need enterprise software with your own team to run it. It's also a poor fit if you only want to ask the customers you think will give five stars, because Google doesn't allow that and we won't do it.
Here's what you get with Google review requests after every job:
A friendly check-in after each job, then a review request sent under your business name with a direct link to your Google review page.
Up to three gentle reminders a few days apart for customers who forget, which stop as soon as they click or opt out.
Customers from the last year who were never asked get asked too, slowly and never all at once.
A thank-you reply written for every new review. When a tough one comes in, you choose: answer it yourself, or a calm, professional standard reply goes out for you.
Your newest Google reviews on your own website, updating by themselves.
New 5-star reviews shared to your social pages.
Regular updates on how many customers were asked and how many new reviews came in.
The replies matter more than most owners think. In BrightLocal's 2026 survey of 1,002 US adults, 80% said they're more likely to use a business that replies to all its reviews.
Setup takes a few minutes of your time, and it's live within 72 hours once we have what we need. After that your only job is marking jobs done. Automated Google review requests: how it works walks through each message your customers get.
Source: BrightLocal Local Consumer Review Survey 2026 · US consumer research.
A few things get sold as review management that break Google's rules or can't be delivered at all. If a company offers any of these, walk away.
No fake reviews. Nobody writes reviews for you and no reviews are bought. Google removes fake reviews when it finds them, and buying them puts your whole profile at risk.
No filtering. Every customer you mark as done gets the same request. Sending happy customers to Google and unhappy ones to a private form is called review gating, and Google doesn't allow it.
No rewards for reviews. No discounts, freebies or prize draws in exchange for a review.
No removing reviews. Nobody can delete a Google review for you. If a review breaks Google's rules you can report it, and Google decides. A fair but tough review gets a calm reply, which is what the next customer reading it wants to see.
No promised ratings. Nobody can honestly promise a star rating or a set number of reviews, because that's up to your customers.
Everyone gets asked the same way, which keeps your profile on the right side of Google's rules and gives you reviews people believe.
Ours is A$297 + GST a month (A$326.70), with no setup fee. It's month to month and you can cancel any time, and your reviews stay on your Google profile if you stop. If you don't get more Google reviews in your first 30 days, your first month is refunded in full, as long as you're finishing jobs and marking them done.
One extra job a month from Google usually covers the fee. Review management pricing: A$297 + GST a month, no lock-in has the full breakdown.
Yes. Google lets you ask every customer for a review. What it bans is fake reviews, paying or rewarding people for reviews, and only asking the customers you expect to be happy.
You can ask customers yourself and reply to reviews in your Google Business Profile for free. Software or a service makes sure it happens after every job, including in the weeks you're flat out.
It depends on how many jobs you finish and how many past customers you have, so we won't guess a number. The guarantee covers your first 30 days: more Google reviews, or your first month back.
Only Google can remove a review, and only when it breaks Google's rules. We make sure every review, good or tough, gets a calm reply.
Most built-in tools send one message and stop. With ours you also get reminders, past customers asked, a reply to every new review and regular updates, and someone keeps an eye on it so it doesn't quietly die after a few weeks.
Yes. Your business owns its Google profile, and the reviews stay there if you stop the service, subject to Google's rules.
You've got jobs to finish and quotes to send, and chasing reviews was never going to make the list. Mark the job done, and your customer gets asked, reminded and thanked, so your Google profile starts showing the work you already do.
© 2026 Prado Digital. Prado Digital is a trading name of Prado Group Pty Ltd (ACN 632 542 342) as trustee for Prado Trust (ABN 94 853 850 839). | All Rights Reserved